Peter O'Donnell
The BI Laboratory


Big data is just data: Navigating the hype to understand where the value lies

The current hype around big data, data science, and AI is just that - hype.
There is value to be obtained from data, however, just storing lots of data and hiring a couple of data scientists - as many firms are doing - isn’t going to produced any real results.
We do live in a world where there is more data, and a wider variety of sources.
The fundamentals of using data to improve decision making and organisation process, however, haven’t changed.
This presentation promises to be hype free, will help to understand the current data landscape and what has to be done to make sure you make the most of your data assets.